COLOR THAT LOOKS SOFT, NOT FLAT

A bold lip does not always need a glossy finish.

This Velvet Lip Tint brings rich-looking color together with a soft-focus finish that gives the lips a smooth, diffused appearance. The lightweight mousse-like texture glides on easily with the doe-foot applicator and can be worn as a full lip, softly blurred at the edges, or concentrated in the center for a gradient effect.

The warm red-brown tone shown gives the look depth without feeling overly bright—easy to dress up or tone down depending on the occasion.

THREE REASONS IT EARNS A SPOT IN YOUR MAKEUP BAG

Velvet-Matte Appearance
Creates a soft, plush-looking finish instead of a wet, high-shine effect.

Buildable Color
One layer keeps the look softer; additional layers create stronger definition.

Easy Precision
The applicator helps place color along the cupid's bow, corners, and lip line with more control.

Soft-Focus Effect
The blurred finish visually softens the edges of the lips for a modern makeup look.

Day-to-Night Versatility
Works with minimal daytime makeup and stronger evening eye looks alike.

WEAR IT THREE DIFFERENT WAYS

THE CLEAN FULL LIP

Trace the lip shape with the applicator, then fill in evenly from the center outward.

Perfect when you want a polished, defined result.

THE BLURRED EDGE

Apply color mainly to the center of the lips, then tap outward with a fingertip before it sets.

The result is softer, more casual, and less sharply outlined.

THE GRADIENT LIP

Keep the deepest color toward the inner lips and blend a thinner layer toward the edges.

Ideal for a dimensional, softly faded look.

WHERE THIS SHADE GOES

Coffee Date
Pair with light base makeup, brushed brows, and mascara for an effortless warm-toned look.

Office to Dinner
Wear one light layer during the day, then build the color before going out.

Weekend Brunch
Tap on a small amount for a casual stain-like effect.

Evening Plans
Layer it for a richer red-brown lip that works beautifully with neutral or smoky eyes.

Photo Days
The velvet finish adds visible lip definition without relying on strong shine.

THE FORMULA FEEL: SOFT, CREAMY, CONTROLLED

This product uses a mousse-like liquid lip color texture designed to combine the flexibility of a liquid formula with the visual softness of a velvet finish.

The applicator shown features a plush doe-foot tip, which holds product while providing enough surface area for quick coverage and enough precision for shaping the lip edges.

The bottle has a frosted translucent body with matte black components, creating a clean, modern makeup aesthetic.

Product design profile

• Soft mousse-style lip texture
• Velvet / soft-matte visual finish
• Buildable color intensity
• Plush doe-foot applicator
• Frosted tube for a modern look
• Matte black cap and closure

A SMALL MAKEUP GIFT WITH INSTANT IMPACT

Lip color is one of the easiest beauty gifts to make feel special because it changes an entire makeup look in seconds.

FOR YOUR BEST FRIEND

Pair it with a mini mirror and lip liner for a simple makeup set.

FOR YOUR SISTER

A versatile addition to an everyday makeup bag.

FOR DATE-NIGHT GIFTING

Add it to a small beauty box with fragrance, earrings, or a compact mirror.

FOR A BIRTHDAY

Perfect as an extra item beside blush, mascara, or makeup brushes.

FOR HOLIDAY BEAUTY SETS

The black packaging works naturally with sleek, modern gift themes.

FOR YOURSELF

Keep one in your bag when you want a quick way to make minimal makeup look more finished.

CUSTOMER REVIEWS

★★★★★ Natalie B. — Miami, FL

“I love that this doesn’t look overly shiny. The color has that soft velvet effect, and I can blur the edges with my finger really easily. I’ve been wearing it with simple eye makeup and it makes the whole look feel more finished.”

★★★★★ Rachel T. — New York, NY

“The applicator gives me enough control to do a clean lip line, but I also like using just a tiny amount in the center for a softer look. The warm red-brown shade is especially nice for fall and evening makeup.”

★★★★★ Kayla M. — Phoenix, AZ

“This is the kind of lip product I keep in my purse because I can wear it lightly during the day and add another layer at night. The finish looks smooth and modern, and the frosted tube is really pretty too.”